Strong on search engines, easy to find on maps, ready for the AI search era, and the choice in a time of social media fatigue —— Gurutto Vietnam is a community-based portal site that supports business success in Vietnam from multiple angles.

When doing business in Vietnam, an online presence is essential. However, building and operating a website in-house requires expertise and cost, and relying solely on social media causes information to get buried, making sustained customer acquisition difficult. Joining Gurutto Vietnam solves these challenges at once, delivering SEO effects, MEO benefits, AI search readiness, and assured target reach—a highly cost-effective marketing strategy.

The reality of overseas markets moving away from Facebook

Overseas, Facebook usage is rapidly declining. According to a 2025 survey, usage across all generations is 26.8%, down 3.9 points from 30.7% the previous year. This is the largest drop among major social platforms, with particularly pronounced attrition among younger users. Usage among teens is just 13.6%, and even in their 20s it stays at 22.9%. Teen usage, which was 71% in 2014–2015, has now fallen to less than half.
One key factor is resistance to real-name disclosure. Because Facebook requires real-name registration, it presents a psychological hurdle for privacy-conscious users in overseas markets, prompting many to refrain from using it. In addition, 32% of users feel it is "irrelevant to community building," and Facebook search volume fell 43% from 2021 to 2025, indicating the platform’s waning appeal.

Facebook remains powerful in Vietnam —— however, it alone is not enough

By contrast, Vietnam is a very different story. Among people aged 13 and over, Facebook usage is an overwhelmingly high **89.5%**, in stark contrast to Japan’s 13.8%. Vietnamese users show little resistance to using real names and have a strong inclination toward self-presentation, so Facebook functions as everyday infrastructure for buying and selling products, reservations, inquiries, and more.
However, marketing that relies solely on Facebook has its limits. Social posts quickly get buried over time, and you cannot expect much traffic from search engines. Moreover, when targeting tourists and residents, you will not achieve sufficient reach in overseas markets where people are moving away from Facebook.

The strengths of portal sites: durability and discoverability

Being listed on a portal site offers powerful advantages distinct from social media. First, durability. While social posts are buried within hours or days, store information published on a portal site remains visible and continues to drive customer acquisition over the long term.
Next, discoverability. Portal sites are optimized for search engines and are more likely to rank highly when users search for keywords such as "Da Nang currency exchange" or "Hanoi lunch." This ensures reliable reach to highly purchase-intent users who are actively seeking information.
Furthermore, portal sites excel in credibility. They are readily recognized as official sources, allowing users to consult store information with confidence. In particular, region-focused portals like Gurutto Vietnam strongly appeal to clearly defined targets: tourists interested in Vietnam, foreign residents, and Vietnamese users.