Strong in search engines, easy to find on maps, ready for the era of AI search, and chosen in an age of social media fatigue——Gurutto Vietnam is a community-based portal site that supports business success in Vietnam from multiple angles.

A strong online presence is essential when doing business in Vietnam. However, building and operating your own website requires expertise and cost, and relying solely on social media means information quickly gets buried, making sustained customer acquisition difficult. Joining Gurutto Vietnam solves these challenges at once, delivering SEO benefits, MEO benefits, AI search readiness, and reliable target reach—an extremely cost-effective marketing strategy.

The reality of overseas markets moving away from Facebook

Overseas, Facebook usage rates are declining rapidly. According to a 2025 survey, Facebook usage across all generations is 26.8%, down 3.9 points from 30.7% the previous year. This is the largest decline among major social networks, with a particularly pronounced drop among younger users. Usage among teens is just 13.6%, and even among people in their 20s it is only 22.9%. Back in 2014–2015, teen usage was 71%, but it has now fallen to less than half.
Behind this is resistance to real-name disclosure. Because Facebook requires real-name registration, the psychological barrier is high for privacy-conscious overseas users, leading many to refrain from using it. In addition, 32% of users feel it is "irrelevant to forming community," and search interest for Facebook fell 43% between 2021 and 2025, indicating the platform's waning appeal.

In Vietnam, Facebook remains powerful——however, it's not enough on its own

Meanwhile, the situation is quite different in Vietnam. Among people aged 13 and over, Facebook usage is an overwhelming **89.5%**, in stark contrast to Japan's 13.8%. With less resistance to real-name disclosure and a strong inclination toward self-promotion, Vietnamese users rely on Facebook as infrastructure for daily life, including buying and selling, reservations, and inquiries.
However, there are limits to marketing that relies solely on Facebook. Social posts get buried over time, and you can't expect much traffic from search engines. And when targeting tourists or residents, you won't achieve sufficient reach in overseas markets that are moving away from Facebook.

The strengths of portal sites: "longevity" and "searchability"

Listing on a portal site offers powerful advantages that differ from social media. First, the longevity of information. Social posts are buried within hours or days, but store information listed on a portal site continues to be displayed and delivers customer acquisition effects over the long term.
Next, searchability. Portal sites are optimized for search engines and are more likely to rank higher when users search for keywords like "Da Nang currency exchange" or "Hanoi lunch." This allows you to reliably reach high-intent users who are actively looking for information.
They also excel in credibility. Portal sites are more likely to be recognized as official sources, so users can consult store information with confidence. In particular, a region-focused portal like "Gurutto Vietnam" has strong appeal to clearly defined target segments: tourists interested in Vietnam, expatriates living locally, and Vietnamese alike.