A must-see for anyone who wants to start a restaurant business in Da Nang, Vietnam!!
Da Nang of フランチャイズ 【ダナン飲食店開業なら】Chillzza ピザ＆フルーツティー フランチャイズ加盟募集
Project Overview
| Brand name | Chillzza 〜pizza & fruit tea〜 |
| Location | Da Nang City, Vietnam |
| Industry | Pizza & Fruit Tea（F&B） |
| Business format | Franchisee |
| Main customer segment | Ages 18–26, couples and friend groups |
| Business hours | 17:00〜22:00（open daily） |
| Seating capacity | 12 indoor seats ＋ 6 terrace seats（total 18） |
| Initial investment amount | 170M VND（approx. 1,000,000 JPY） |
| Estimated monthly sales | 80M VND（approx. 470,000 JPY） |
| Estimated monthly profit | 20M VND（approx. 120,000 JPY） |
| Operating profit margin | 25% |
| Payback period | 8.5 months |
Business Concept
Chillzza is a hangout-style pizza & fruit tea shop targeting young people in Da Nang, Vietnam. We offer exceptional convenience with pizza available by the slice, colorful fruit teas, and an intimate community space. With a low-rent model that combines a small back-alley storefront and outdoor seating, we keep fixed costs down while achieving high profit margins.
Because prep is done at an affiliated restaurant, in-store cooking processes are minimized. The operation is designed to be low in person-dependence and can be run solely by college part-timers—its biggest hallmark. With zero ad spend, we achieve organic reach via social media and word of mouth, gaining repeat customers as a hangout for young people.
Menu
Pizza (orderable by the slice)
Cost ratio 52%｜Authentic stone-oven pizza available by the slice. Accessible pricing encourages everyday visits from young customers.
Fruit Tea & Side Menu
Cost ratio 15%｜High-margin drink lineup. Colorful visuals are perfect for social media. Pairs perfectly with pizza.
Franchise Advantages
1
Exceptionally low investment, high returns
Open with an initial investment of just 170M VND（about 1 million yen）. With monthly profit of 20M VND, annual ROI is 141% and payback is 8.5 months—an extraordinary efficiency for an F&B franchise.
2
Operations with zero person-dependence
Prep is centralized at an affiliated restaurant. The store can be run by just two college part-timers (hourly wage 30K VND/h). A system is in place that runs even without the owner present.
3
Cost control through menu design
By combining pizza (cost ratio 52%), fruit tea (15%), and side dishes (35%), we optimize the overall cost ratio to 46%. The high margins on drinks absorb the pizza’s cost.
4
Minimizing rent with small footprint × back-alley location
By placing a small shop with 12 indoor seats plus 6 outdoor seats in a back alley, rent is held to 8M VND per month (10% of sales). In Da Nang youth culture, back alleys are popular as “hideouts.”
5
Zero ad spend, word-of-mouth on social media
Leveraging the behavioral traits of the target segment (ages 18–26), we designed organic spread on Instagram・TikTok. We attract customers with zero advertising costs, further reducing fixed expenses.
6
Quality assurance by affiliated restaurants
As affiliated restaurants handle prep and ingredient management, taste quality and food cost remain stable. Franchisees don’t need cooking skills and can open with confidence.
Store image
In-store atmosphere: enjoying pizza with friends
Extensive menu of pizza & fruit tea
Social media reach results（TikTok）
TikTok: up to 155K views
Achieved organic reach with zero ad spend
One-day revenue structure
Average daily revenue
2.7MVND
Average spend per group
120KVND
Groups per day
22groups
Visitors per day
40people
※Daily revenue ranges from 1.2M–4.5M VND (varies with weather)
Monthly profit and loss model
| Monthly revenue | 80,000,000 VND |
| Food cost（46.2%） | 37,000,000 VND |
| Rent（10%） | 8,000,000 VND |
| Labor cost（12.5%） |
10,000,000 VND
Student part-timers 30K/h × 2 people
|
| Utilities & WiFi（3.8%） | 3,000,000 VND |
| Consumables and miscellaneous expenses | 2,000,000 VND |
| Total monthly expenses | 60,000,000 VND |
| Monthly profit | 20,000,000 VND |
| Operating profit margin | 25% |
Cost ratio by menu item
🍕
Pizza
52%
Our main product. Prepped at affiliated restaurants to keep quality and cost stable.
🧋
Fruit tea
15%
High-margin drink. Offsets pizza costs and lifts overall profit margin.
🥗
Side menu
35%
Encourages add-on orders and raises average spend per customer.
Initial investment breakdown (Total 170M VND)
| Interior build-out | Painting, counters, electrical and plumbing work, etc. |
| Equipment and fixtures | Refrigerators, ovens, cooking utensils, tables and chairs, etc. |
| Franchise fee | Includes brand licensing, opening support, and training costs |
| Total | 170,000,000 VND (approx. 1,000,000 JPY) |
※Note: Property acquisition costs (rent, deposit, etc.) are required separately
Investment payback simulation
Month 1Profit 20M VND ／ Cumulative 20M VND
Month 2Profit 20M VND ／ Cumulative 40M VND
Month 3Profit 20M VND ／ Cumulative 60M VND
Month 4Profit 20M VND ／ Cumulative 80M VND
Month 5Profit 20M VND ／ Cumulative 100M VND
Month 6Profit 20M VND ／ Cumulative 120M VND
Month 7Profit 20M VND ／ Cumulative 140M VND
Month 8Profit 20M VND ／ Cumulative 160M VND
Month 9Profit 20M VND ／ Cumulative 180M VND
✓ Investment recovered!
Investment recovered
8.5 months
Thereafter, the monthly profit of 20M VND is all net profit
Franchise Headquarters Support
📋
Pre-opening Support
- ✓Site selection advice
- ✓Interior design ・ construction management
- ✓Procurement support for equipment ・ supplies
- ✓Staff hiring ・ training
🔧
Post-opening Support
- ✓Stable supply of ingredients（affiliated restaurants）
- ✓Menu development ・ improvement
- ✓Social media marketing support
- ✓Regular review of business metrics
Inquiries about franchise membership
If you are interested, please feel free to contact us below.
We will handle your inquiry in strict confidence.
⚖
Betoho Law Firm
Betoho Lawfirm
Vietnam market entry, M&A, and tax/accounting support
All aspects of drafting contracts and legal procedures related to the franchise agreement for this project will be fully supported by Betoho Law Firm (BETOHO LAWFIRM), experts in Vietnamese law. With three offices in Hanoi, Da Nang, and Ho Chi Minh City, support in Japanese is available.
Support details
✓ Drafting and review of franchise agreements
✓ Due diligence support
✓ Incorporation procedures
✓ Lease agreement support
✓ Preparation of labor and employment contracts
✓ Tax and accounting advice
| Annual number of engagements | 175+ cases |
| Number of retainer contracts | 27 companies |
| Da Nang Office | Bạch Đằng Complex Building, 8th Floor |
View details of Betoho Law Firm
☎ 0967-246-668 (Japanese support available)
Information about this opportunity is based on the details available at the time of publication. Please contact us to confirm the latest information and details.
The profit-and-loss model is a reference based on actual results and may vary depending on location and operating conditions. It does not guarantee profit.
INFORMATION
| Name | 【ダナン飲食店開業なら】Chillzza ピザ＆フルーツティー フランチャイズ加盟募集 |
|---|---|
| Address | Da Nang |